Our client use Intuizi’s local data intelligence to understand the local Cannabis market players at a granular level. They are a SaaS-based solution for inventory data concerning dispensaries who have modeled out competitive foot traffic via our mobility data.
They then use that mobility data (visitation data) to determine where likely customers might spend their time - at a postal code level. This data is then overlaid with a variety of other data sets such as census data about the area, like income and average gender, demographic makeup, etc.
The results of this study were then used to design a digital marketing campaign to capture new customers with double digit incremental sales.
The campaign exceeded previous digital marketing outreach efforts, leading to an expansion of the original pilot campaign.
Thought Pieces:
https://www.intuizi.com/post/cannabis-marketing-navigating-the-evolving-landscape
