Product Features
Data set that is collected from Monetization, Analytic and Reporting SDKs on mobile applications in iOS and Android. All data is consented 1st party data that is anonymized before entering the Intuizi platform.
Data set that covers 60+ categories and 1000 brands and 1mm locations. Data includes GPS and Address coordinates (centroid/polygon)
Data collected from Attribution and Analytics SDKs on mobile applications in iOS and Android. All data is 1st party consented that is anonymized before entering the Intuizi platform. Shows AppName and BundleID presence on the phone at the time of the signal. Can be custom categorized.
Data set that is collected from Monetization, Analytic and Reporting SDKs on mobile applications in iOS and Android. All data is consenData collected from Monetization SDKs that show usage patterns and presence of ad supported applications of connected television devices such as Apple TVs, Rokus, ChromeTV, and Samsung TVs.
ted 1st party data that is anonymized before entering the Intuizi platform.
Data collected from Monetization SDKs that show the usage patterns and presence of ad supported applications on smart phones on iOS and Android
Coming Soon.
Allows you to select a number of choice US DMAs based on your subscription level. (i.e. Los Angeles, Dallas, New York etc.)
Allowed access to all US DMAs
Allowed Access to select INTL countries (i.e. Canada, United Kingdom, Vietnam etc.)
Allows you to select a number of categories based on your subscription level. (i.e. Shopping, Finance, Travel)
Allows access to all categories in the system
Intuizis 'Trading Area Analysis' Product empowers you to find out how far devices which show up in a location that you are looking at have travelled, in order to get there? You can also see the total number of devices observed within that same Trading Area, whether visitors or not to that original location, therefore building a picture of what the total addressable universe is for that location, ie the potential versus actual footfall. You can combine the results of analysis with those of other Intuizi products such as whether they visit other key locations, or have specific apps or categories of app downloaded to their devices, and create fully customised, device cohorts that you can target with advertising.
Competitive Peer Group Analysis enables you to understand your competitors Trading Areas, based on visitation to your locations and to theirs. Learn how this differs for you locally versus assumptions made nationally, and how it may vary according to time of day, day of week, or other external factors. This empowers you to build effective local strategies based on common factors among stores with similar conditions by identifying common sets of competitor peer groups among all of your stores. You can combine the outputs of this analysis with those from Intuizi products, to create cohorts of addressable audiences that you can target with relevant ads.
Intuizi's poi visitation analysis is the cross between our Mobile Signals and POI data sets. Measure footfall over time across categories and individual store locations. Provide 1st party POIs that are available to only your account for expanded reporting of your internal systems.
Intuizis Cross Visitation Analysis allows you to understand where a group of devices that visit a specific location (for example, one you operate, or one operated by a key competitor) also visit. Develop a deeper understanding of your customers, or your competitors customers, so that you can better cater to their needs now, and in the future. You can combine the outputs of this analysis with those from Intuizi products, to create cohorts of addressable audiences that you can target with relevant ads.
A analysis of your company's first loyalty member data set. We can cross reference aggregate visitation patterns across competitive categories. Can accept address and first party id or encrypted mobile ad identifiers.
Migratory Pattern Analysis - Learn from devices and where they go - see what the differences are between the devices that visit a specific PoI and another cohort of devices - eg. other stores in a chain, a specific competitor, or the national average. Use this information to gain a clear understanding of your current consumer, so that you can better cater to their needs now, and in the future.
Understand the apps downloaded onto the devices of visitors to your locations (or any other locations you are interested in). Learn how this differs from your stores, versus other locations, and average by sector or nationally, and how it differs from your pre-conceptions of your customer - and also how your customer actually differs from your competition based on their actual behaviour, rather than those preconceptions. Use this insight to better understand - and cater for - your customers.
Understand more deeply which apps are also used by device cohorts which use a specific app - whether for apps that are on the devices that show up in your locations, or any other locations that you are interested in better understanding. For example, ‘What is the most popular banking app, streaming app, or fitness app on a subset of devices in the last 7 days’
Understand specific audiences based on lifestyle choices. Identify audience clusters based on the places they go to and/or the Apps they have on their devices. Use this information to gain a deep insight into the behaviour of specific device clusters based on one or two known factors. Want to better understand the visitation of a local high-end audience? Segment devices based on the places they visit (e.g. yacht club) and/or the Apps they’ve downloaded (e.g. Goldman Sachs) - and know where else they go and the other apps they have downloaded in the past.
Review the makeup of a particular audience and what segmentation they fall into. For example, does the audience a up and coming Gen-Z, a establishing millennial or a retiree looking to make the most of the golden years.
Generate a probabilistic audience that shares similar attributes to a desired target. This can include any of the results of any other audience and be exported on a per device basis to over 45 DSPs and the major public clouds
Utilize our expertise in processing vast amounts of data to review the real-world behavior and online context of a particular audience. Use our platform to determine the most valuable subgroups for analysis, CRM augmentation, or to power your proprietary platform.
Our proprietary system utilizes 1 way encryption that anonymyzes your data for security purposes and provides you with the only 'Key' to un-encrypt the data. This allows us to analyze the data surrounding any PII without any direct attributably. This allows you to remain fully consent compliant while understanding much more context to better serve your customers.
If 1st party consent allows for direct advertising on a DSP then we can help facilitate the data processing on the behalf of the signal provider to DSP for direct advertising attribution. This is done in a CCPA and GDPR compliant manner where the consenting party is directly sending all addressable IDs through the Intuizi system to the DSP while never exposing the identities of identifiers
If 1st party consent allows for direct advertising on a DSP then we can help facilitate the data processing on the behalf of the signal provider to DSP for direct advertising attribution. This is done in a CCPA and GDPR compliant manner where the consenting party is directly sending all addressable IDs through the Intuizi system to the DSP while never exposing the identities of identifiers
Intuizi is made of industry veterans of the Data, Advertising and Analytics industries. You may choose to leverage our experience in those spaces and the power of the Intuizi platform to craft your own marketing campaigns. We have a number of preferred vendor relationship that we leverage to ensure that you can execute on your insights and data without hassle.
Review the viewership times of you mobile video campaigns
Integrate us directly into your advertising campaigns utilizing a 1x1 pixel to directly attribute your advertising to our data sets.
Leverage our Post Impression tracking technology to help with ROI/ROAS calculation.
Every account has an account team available for onboarding and initial training of the platform.
We have industry leading analysts available to support and help digest insights of our platform.
Need something Custom? We have the ability to retool our screens specific to your business. Work with us to ensure that what you see it maximized for your use case.
Want to be seen as a leader in your space? White label our platform on your domain with your logo and make the platform truly yours.
Do you have a special use case for your business that needs special attention? We have an exceptional powerful datalake that can associate vast amounts of disperate data.
Do you need an output file that is standardized to your spec? We have the ability to customize our outputs if you require specific conditions.
