OBJECTIVE

A national casual fast food restaurant chain was having a problem finding new employees our task was to help them hire new employees for their restaurants.

STRATEGY

Develop a campaign within a geo-targeted trading area of the national casual fast food restaurant that promoted they were hiring. Intuizi used app graph insights to hone in on candidate’s looking for jobs along with POI data for employees who worked at competitors locations and maybe looking for an opportunity to move up

RESULTS

Now Hiring campaign ran in three markets. These ads produced more than 100 applicants and resulted in filling all positions available within a week versus no hires with traditional media ads the previous 2 months.

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